No matter how great your niche is, it’s essential to identify what makes your business different from others. This is your unique value proposition (UVP) - the thing that sets you apart and gives customers a reason to choose you over the competition. Without a
Take the sustainable agriculture industry in Zimbabwe, for example. It’s a growing niche, but within it, there’s room to specialise further. You could focus on organic farming techniques for small-scale farmers or drought-resistant crops for regions facing water scarcity. Whatever you choose, make sure your UVP is clear and resonates with your target audience, such as farmers looking for practical, eco-friendly solutions to increase yield and sustainability.
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