Before you fully dive into a niche, it’s wise to test the waters. You don’t want to spend all your resources on something that might not take off. Start small - maybe by offering a limited product range, running a few targeted ads, or setting up a basic website. This way, you can gather feedback and see if there’s genuine interest before scaling up.
Imagine you’re considering a niche selling DIY crafts kits for kids. Before investing heavily in inventory, you could start by launching a pre-order campaign or offering a limited number of kits on an e-commerce platform. Based on the response, you can then decide whether to expand or pivot your approach.
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