While it’s great to start with something you're really into, that alone won’t guarantee profitability. You need to look beyond what excites you and evaluate whether there’s a real demand for it. If you already have an area of interest, ask yourself: are there enough people who need this? More importantly, are they willing to pay for it? It’s one thing to love what you do, but it’s another to make sure it can bring in revenue.
For example, if you’re passionate about fitness, that’s a broad market. But within it, you could find a niche, like helping busy professionals squeeze in effective 20-minute workouts. Narrowing your focus tailors your services and marketing specifically to that audience. They’ll appreciate that you understand their unique needs, which will set you apart from broader fitness brands.
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