Successful content marketing is also about meeting your audience where they are and engaging with them within the context of their current needs or trends. Instead of static, one-size-fits-all content, adapt to timely topics and seasonal trends relevant to your industry to stay top-of-mind and relatable.
Consider a small business owner in the fitness industry who leverages content marketing around seasonal trends - creating content for New Year’s resolutions, winter fitness tips during the Zimbabwean winter, or pre-holiday stress management. Addressing topics that are immediately relevant allows the brand to stay relevant and offers actionable advice when the audience is most interested.
Creating content within the context of timely events or shifting interests adds to your brand’s relatability. It allows you to meet people at the right time with the right message, making your content more impactful and memorable.
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