Value-added pricing strategies involve bundling products or services together and pricing them as a package to enhance perceived value and increase customer willingness to pay. Offering additional features, services, or benefits, can allow you to justify higher prices and differentiate your offerings in the market.
If you are running a graphic design agency offering branding packages to small businesses. Instead of pricing individual services like logo design, website development, and marketing collateral creation separately, you might bundle them together into comprehensive branding packages at a discounted rate. This not only simplifies the purchasing decision for customers but also emphasises the holistic value of your services.
Submit your email address. It’s what people do to get on our email list. Go ahead.. let's do this!