Customer satisfaction is another critical metric, as it reflects how well your business is meeting the needs of those it serves. Metric tools used to measure customer satisfaction and loyalty, customer retention rates and feedback surveys can provide insights into how customers perceive your brand.
A declining customer retention rate for instance, may indicate issues with your product or service quality. Understanding the reasons behind such trends allows you to address pain points and improve your offerings.
Satisfied customers are more likely to return, recommend your business and contribute to its growth. Measuring their experience helps you stay customer-focused and competitive.
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