Resources
Research & development essentials
Research and development encompasses the initiatives undertaken by companies to innovate and introduce new products and services, or enhance their existing offerings.
Shareholder agreements
A shareholders agreement is a binding contract between the shareholders of a company. It serves as a blueprint for a company's governance and operations.
Customs regulations in Zimbabwe
As an entrepreneur in Zimbabwe, it is essential to have an understanding of customs regulation. Companies operating in Zimbabwe are required to register with the Zimbabwe Revenue Authority (ZIMRA) for
Inventory Turnover
Inventory turnover is a key financial metric used to evaluate how efficiently a company manages its stock of goods. It measures how often inventory is sold and replaced over a specific period.
Lead Generation
Lead generation is the strategic process of attracting and converting individuals who have shown interest in your product or service into potential customers (leads). It is essential for creating a sa
Mastering Content Creation
Content creation involves producing valuable, relevant and engaging material designed to inform, entertain, or inspire a specific audience. It’s a structured process that requires careful planning a
How to Drive Brand Connection
Building a strong brand connection involves creating emotional ties between your brand and your audience.
Understanding SEO
Search Engine Optimisation (SEO) is the process of improving your website's visibility on search engines. You can increase organic traffic to your site and attract more potential customers by optimisi
Pay-Per-Click (PPC)
Pay-Per-Click (PPC) is a type of online advertising where businesses pay each time someone clicks on their ad. PPC can drive targeted traffic to your website, boost visibility and generate conversions
Understanding Consumer Insights
Consumer insights involve analysing data to understand customer behaviours, preferences and motivations.
Innovation Funnel
The innovation funnel is a strategic framework used by organisations to guide the process of developing new products, services, or processes from initial ideas through to successful market launch.
Business Success Metrics
A business success metric is a quantifiable measurement that business leaders track to see if their strategies are working effectively.