Greetings Zimbabwean entrepreneurs,

Setting the right price for your products or services is a critical aspect of building a successful business. Your pricing strategy not only influences revenue but also shapes customer perceptions and market positioning..
 

 PRICING 

Strategically pricing your offerings, can effectively communicate value to customers and make you stand out in this competitive market where customers have many options to choose from. From understanding market dynamics to implementing dynamic pricing strategies, you will have to navigate various considerations to ensure optimal pricing that resonates with your target audience. Read this week's ATLAS Venture Trove titled
Pricing

Register at no cost on our website and login here: www.zimatlas.com

Read the most recent ATLAS Venture Troves

Managing distribution costs

Decluttering your schedule

Building a minimum viable product (MVP)

Learn to change direction

 BUILD YOUR BUSINESS IN 2024 
Entrepreneurs (ages 18-45)

A cohort of Founders was selected to participate in the 2024 ATLAS Venture Series. They attended an event in Bulawayo, April 19-21, during which they underwent intensive training with renowned speakers, including Zeluleko Moyo, Farai Mangada, Nkosana Mazibisa and Elisabeth Valerio. The cohort of Founders also participated in a Pitch Session, with three participants qualifying for the National Finals round.

The Call for Eastern Region Applicants will begin soon.
Take your first step towards success! 

ATLAS hosts regional competitions to propel the success of entrepreneurs in Zimbabwe. Participants gain skills to help establish or expand their businesses.

ATLAS Western Region Competition was held on 19-21 April 2024 for participants from Byo, Mat North, Mat South, Masvingo & Midlands

ATLAS Eastern Region Competition will be held on 16-18 August 2024 for participants from Harare, Manicaland, Mash Central, Mash East & Mash West

ATLAS National Finalists Competition will be held in November 2024 culminating with investment capital being awarded to the winners. Read more on our website, www.zimatlas.com.

 AGRICULTURE ADVISORY SERVICES (AAA) 

In Zimbabwe, the Agricultural Advisory Service is an extension service established to offer technical advice for farmers and rural community, and also supply them with the necessary inputs and technical services to support agricultural production. The Department was formerly known as AGRITEX.

Extension services can play a crucial role in supporting agricultural entrepreneurs in enhancing their skills, knowledge, and resources, empowering them to take responsibility for the future development and growth of their enterprises. Read this week's ATLAS Resource on Tax Compliance, details are on our website here. 



About us: ATLAS Ventures is an enterprise focused on propelling the development of new and established businesses in Zimbabwe by offering training, capacitation and increased visibility. Our priority is to increase the number of entrepreneurs working to bring about positive social and environmental change in local communities, while also growing their ventures and expanding access to global markets.

Mission: Propel the development of new and established business in Zimbabwe by offering training, resources, and increased visibility. Our priority is to increase the number of entrepreneurs working to bring about positive social and environmental change in local communities, while also expanding their access to global markets.



Contact us: Tatenda Marangarire, Program Coordinator
email. info@zimatlas.com