We often come across this advice, but what does it really mean for us as business owners or potential business owners?. It's undeniable that making money is a primary goal-it's the essence of why we're in business. So why the emphasis on not prioritising it upfront? What else should we be focused on, and why? Though it might seem controversial or unsettling at first glance, the statement couldn't ring truer. Establishing a solid foundation beforehand makes generating revenue later down the line much more feasible. Prioritising our vision helps us gain clarity, realize our intended business direction, and the path we aim to tread. This, in turn, shields us from distractions, ensuring we stay true to the core reasons why we embarked on this particular business journey in the first place.