Distribution is a common challenge for startups but its costs are surprisingly easy to overlook when we’re excited about getting products out there and fulfilling orders. As the business grows, those costs can quickly pile up, forcing us to take a closer look at our operations. Distribution costs, however, are about more than logistics - they’re about finding balance: ensuring your products reach customers without draining your resources. While negotiating better rates might seem like the obvious solution, true savings lie in a strategic approach that goes beyond price-cutting. Managing distribution costs means evaluating your supply chain, identifying inefficiencies and optimising processes for both time and value.

It’s not about compromising quality or customer experience. Instead, it’s working smarter to deliver your product effectively while keeping profitability intact. Done right, controlling distribution costs can create a ripple effect, freeing up resources to reinvest in growth and innovation.