ATLAS impact areas for 2024

To address the diverse needs and challenges facing our nation, we recognise that progress will require multifaceted, targeted efforts across various impact areas. As such, we will focus our activities on addressing challenges within these key sectors:

A substantial portion of Zimbabwe's daily consumption is imported. ATLAS prioritises revitalising the agricultural sector by rebranding it as modern and commercially viable. We will make agriculture appealing and lucrative through commercialisation of agro products, increased support for small-scale farmers, and local manufacturing of essential inputs and technologies.

In addressing Zimbabwe's urgent energy challenges, ATLAS focuses on green energy investments. This move supports a shift from traditional power generation to sustainable alternatives, mitigating the current crisis and future environmental impact. Beyond environmental benefits, this transition unlocks economic opportunities by creating jobs, reducing foreign exchange expenditure, and fostering innovation to ultimately diversify the economy.

ATLAS marries economic success with environmental stewardship by supporting and accelerating the growth of eco-enterprises. We aim to create a harmonious balance between profitable ventures and sustainable practices, fostering a future where economic prosperity coexists with responsible environmental management. We promote waste-to wealth solutions and the sustainable use of natural resources for the benefit of Zimbabweans.

Entrepreneurs in the health sector can identify unmet needs and opportunities for innovation, developing technological solutions like health apps or devices for improved healthcare delivery. Businesses will address specific challenges, such as enhancing access to medical services or streamlining healthcare administration. Collaborating with existing providers, utilising data analytics for personalised medicine, or investing in drug development offers additional avenues for entrepreneurial involvement. ATLAS is dedicated to contributing to transformative changes in the industry through a combination of culture, creativity, and technology, focused on supporting local scientific breakthroughs and monetising indigenous knowledge.